AT&T: A Gift For You
The goal was to create a mailer that was less about sales, and more about saying HBD. For this, we created an unboxing experience by skillfully using the folds of a self panel mailer to replicate the opening of a gift. Using personalization we printed the recipients name on the gift tag. Then we setup decorations by creating a custom mylar ballon themed key art. We ended the communication with a free gift.
Daniel Amenero 